Current 1D barcode solutions have data capacity limitations that will not allow them to unlock solutions to new business needs. There is a rise of one-off solutions that lack interoperability, and the use of multiple barcodes and symbols are cluttering up packaging.
Some 2D barcodes, like QR Code using GS1 Digital Link, can carry additional data while connecting consumers and other users to online resources and experiences. Having this data in the barcode adds value by allowing the information to be automatically captured and acted on. In addition to carrying more data, 2D barcodes are likely to be smaller than their 1D counterparts and also include features, like built-in error correction that add to their reliability.