Trusted Content

Why build your database from scratch? Tap into an existing database of many hundreds of thousands of unique retail and healthcare product details, and over 200,000 images.

The smart secure way to access product and nutritional data as well as product images directly from brand owners.

Terms & Conditions

Trusted Content

Maintain an accurate product database with our Trusted Content service.

At the core of GS1's Trusted Content is National Product Catalogue - our renowned product and item data synchronisation service. Since 2000, National Product Catalogue has been used by thousands of organisations. We’ve also recently added the ability to access product images for over 50,000 products.

What is Trusted Content?

Setting up and maintaining an accurate product database can be a time consuming and expensive exercise - especially when starting from scratch. To help, GS1 Australia Trusted Content enables you to tap into National Product Catalogue, to access millions of unique pieces of information for healthcare and retail products in Australia and New Zealand.  

  • Product records and images are sourced directly from suppliers, and supplemented by GS1 Australia data gathered through our Barcode Check service. 
  • Information is current and accurate, and updated directly by suppliers when products are introduced, updated or removed from the market.
  • Includes details such as product names, barcode numbers, product descriptions and dimensions.

Does not include pricing information, private label data or extended labelling data.

Benefits of Trusted Content

Save considerable time and hassle
If you're creating or updating a product database, you can simply tap into pre-existing information, created and updated directly by suppliers. Please be aware that it is suppliers' responsibility - and in their interests to maintain their data to a high standard. 

Real-time updates
Whenever a product is updated, introduced or removed from the market, suppliers are required to update their information in National Product Catalogue - to ensure their trading partners have access to the very latest details.

Access to Product Images
A new addition to the Trusted Content Service is the ability to access images published by brand owners to GS1 Australia’s Image Repository

Range of uses

Many different businesses make use of GS1 Australia Trusted Content, including research organisations, government agencies, analytics companies, web and smartphone application developers, and third party solution providers.

Flexible formats
When creating your database, simply choose which fields are relevant to you and your business. This could include barcode numbers, company names, product descriptions, packaging type, dimensions, healthcare specific attributes, delivery options and more.