Trusted Data

Why build your database from scratch? Tap into an existing database of many hundreds of thousands of unique retail and healthcare product details.

The smart, secure way to share product and nutritional data, in a single, accessible location.

At the core of GS1's Trusted Data is National Product Catalogue - our renowned product and item data synchronisation service. Since 2000, National Product Catalogue has been used by thousands of organisations.

What is Trusted Data?

Setting up and maintaining an accurate product database can be a time consuming and expensive exercise - especially when starting from scratch. To help, GS1 Australia Trusted Data enables you to tap into National Product Catalogue, to access millions of unique pieces of information for healthcare and retail products in Australia and New Zealand.  

  • Product records are sourced directly from suppliers, and supplemented by GS1 Australia data gathered through our Barcode Check service. 
  • Information is current and accurate, and updated directly by suppliers when products are introduced, updated or removed from the market.
  • Includes details such as product names, barcode numbers, product descriptions and dimensions.

Does not include pricing information, private label data or extended labelling data.

Download the Trusted Data flyer

Benefits of Trusted Data

Save considerable time and hassle
If you're creating or updating a product database, you can simply tap into pre-existing information, created and updated directly by suppliers. Please be aware that it is suppliers' responsibility - and in their interests to maintain their data to a high standard. 

Real-time updates
Whenever a product is updated, introduced or removed from the market, suppliers are required to update their information in National Product Catalogue - to ensure their trading partners have access to the very latest details.

Range of uses
Many different businesses make use of GS1 Australia Trusted Data, including research organisations, government agencies, analytics companies, web and smartphone application developers, and third party solution providers.

Flexible formats
When creating your database, simply choose which fields are relevant to you and your business. This could include barcode numbers, company names, product descriptions, packaging type, dimensions, healthcare specific attributes, delivery options and more.

What some customers have to say about Trusted Data

The GS1 Trusted Data service allows us to quickly identify information and set-up a wide range of products we receive ad hoc from manufacturers and retailers. We often deal with short shelf life products, so data is critical to getting unseen stock lines distributed through our web ordering system as quickly as possible.

Angus Laing Chief Information Officer, Foodbank Australia Ltd