Small Business

Over 75% of our customers are small businesses.

With the impact of COVID-19 on the Australian economy, GS1 Australia wants to help small businesses thrive and support those looking to pursue new avenues.

If you just want to get a barcode so you can sell your product as quick and pain free as possible, you can join online now and become a member.

If you're dealing with larger customers like major retailers in grocery, office products, pharmacy or hardware, you might need a little more. They usually want a barcode test report, some product data and even a quality product image to range your product.

Let us do it all for you! With Product Launch you just give us your product and you're on your way to a hassle-free selling experience.


Takes 10-15 minutes

Fees | Terms & Conditions

Selling online? You'll need a product identifier from GS1 Australia

If you're selling online, through marketplaces like Alibaba, Amazon, eBay and Google shopping, you'll be asked for a unique product identifier. They may call it barcode number, a GTIN, a UPC or an EAN number. They are all pretty much the same thing. They are a unique number for your product, anywhere in the world. To get one, or as many as you need, all you need to do is join GS1 Australia to start assigning numbers to your products.

Learn more about Online marketplaces

To start creating barcodes, you need to join GS1

Your annual GS1 Australia membership includes:

  • Ongoing use of unique GS1 barcode numbers
  • Access to training and support (first session free)
  • Access to barcode verification (two free each year)


  • Member pricing on all GS1 Australia services
  • Access to best practice information and standards for supply chain management

Unique identification for your industry

Barcodes and unique identification play a role in industries other than retail.

In Healthcare, implementing the GS1 system assists in increasing patient safety, authenticating medicines and devices, improves traceability and supports clinical process.

For RailConstructionFreight and Logistics the use of unique identification aims is to improve the efficiency, security and visibility of stakeholders' supply chains, locally and globally, through the implementation of the GS1 system.


If you have any questions contact our friendly Customer Support team on 1300 BARCODE (1300 227 263) or via Contact us

Get started

Takes 10-15 minutes

Fees | Terms & Conditions