Back to Smart Media

Smart Media for suppliers

Confidence that the images and content you share will meet your retailers’ requirements.


  • • High quality and fast to market
    • Professional images produced in-house are checked and validated to global imaging standards.
  • • Easy to use and mobile
    • User friendly interface and accessible on all devices.
  • • Increased efficiency and accuracy
    • Content is automatically shared with all of your trading partners saving you time and effort.
  • • Integration with other systems
    • Data can be integrated with National Product Catalogue to avoid duplication.
  • • Customisable information
    • Extended product information including country of origin, ingredients, allergens and nutritional data can be added. Product data can be enriched with additional assets or marketing copy.
  • • Consistent, accurate and up-to-date content
    • GS1 will capture all of your product data (including on-pack) using a process of 7 x QA and QC steps to ensure accuracy. Data is only published after your review and approval. This gives you control of your data to make sure it’s always up-to-date

Smart Media ensures suppliers meet the requirements for all marketplaces

Need help meeting retailer requirements?

GS1 provide a suite of service solutions to make it easy.


Barcode Check

Confidence that your barcodes will scan correctly every time worldwide.

Read More

Product photography and data

Professional, high quality product images for planograms, advertising and online shopping.

Read More

National Product Catalogue

Securely synchronise and share your validated product data from a single source, with every major retailer.

Read More

GS1 Smart Media Library

Online platform to manage and share images, digital assets and data with your trading partners.

Read More

GS1 Smart Media Content Creation

Professional product photography, weights, measures and basic product data captured and loaded to share with trading partners.

Read More

What is Smart Media Content Creation?

Watch Video

Give your product maximum impact in the marketplace.

Smart Media Content Creation is a cost effective solution that provides high quality product images through professional photography and content generated directly from your products and validated against global standards.

  • Capture professional product images
  • Create consumer facing data
  • Share with your retailers


Service packages that guarantee ALL your needs are met:

Maximise benefits at minimum cost and effort to your business with these great value packs.

    Photography Basics

    Content Creation 

    (Meets all retail, online and print requirements)

    Product Launch
  • Smart Media Content Creation
  • 2D Photography front face
  • 2D Photography upto all 6 sides
  • 3D Photography front face1
  • Planogram images front face
  • Planogram images upto all 6 sides
  • Consumer on pack and supply chain data (brand/variant/net contents/category)
  • Gross Weight
  • Dimension (HxWxD)
  • Smart Media Library
  • Subscription2
  • Load images and data to Smart Media
  • Barcode Check
  • National Product Catalogue
  • 1If a 3D shot is not applicable, a secondary 2D back of pack shot may be provided in lieu.
    2All 3D and 2D photography includes clipping path and post-production
     Planogram images include clipping path only
     Fees apply

Register for one of our data and digital services:  Basics, Essentials and Advanced.
Download request form

As all our members are different, please contact us for a customised package option:

 03 9548 6690

We’re here to help and support you