About the GS1 Global Data Model

The GS1 Global Data Model (GDM) helps you leverage your product content for a seamless shopping experience across every channel.

By simplifying and harmonising the exchange of product data around the world, the GS1 GDM standard increases operational efficiency for brand owners and retailers and improves data accuracy and completeness for consumers.
 

GS1 Global Data Model

GS1 Global Data Model

One product. One experience. Every channel.

Quick start guide

Quick start guide

GTIN ubiquity, Verified by GS1 and Global Data Model.

GS1 Global Data Model Pilots

Bringing the Global Data Model to life.

Frequently Asked Questions

All your questions answered.