Established to support Australian industry and government enhance supply chain traceability and trade

There has been continued focus on traceability with industry and governments initiating projects and pilots in many sectors. In response to industry concern that some of these activities may lead to duplication and multiple frameworks, GS1 is supporting a national advisory group made up of GS1 members and relevant federal and state government representatives.



This advisory group specifically provides recommendations on the need for supply chain traceability standards and priorities, including:

  • Multi-sector representation to address linkages across supply chains
  • State and federal government engagement – to inform and be informed of regulatory aspects of supply chain traceability
  • Active management and communication of opportunities as well as risks to Australian industry
  • Direct reporting and advice to the GS1 Australia Executive Team

The primary objective of the group is to inform GS1 Australia on the requirements of industry and government relating to traceability standards and communicate with industry and government on supply chain traceability priorities in Australia. The Group's objectives are aligned with the role of government to ensure Australian industry maintains and builds global competitiveness, sustainable economic growth and positive socio-economic outcomes and opportunity for all Australians.

The NGTAG meets quarterly and is chaired by nominated industry representatives. GS1 Australia administers and supports the operational functions of the group. Members provide input, support and guidance on the industry adoption of global data standards, including but not limited to standards for traceability.


NGTAG Co-Chairs


Ram Akella, PMP, MAICD
Head of Business Solutions - Own Brand, Convenience and Product Traceability​
Woolworths Group

Ram is a strategic business partner within Woolworths Group. He works with the senior leadership teams on major strategies and transformational initiatives to develop operational plans with sustainable outcomes. Ram has over 20 years of professional experience focusing his leadership efforts on creating value to customers and business. His leadership experience spans across partnering with businesses on strategy and delivery of business solutions leveraging people, process and system capabilities. Ram is actively leading End-to-End Product Traceability for Woolworths Group.


David McNeil
Customer Experience Manager, InfraBuild Steel
Australian Logistics Council

David has over 40 years’ experience in the manufacture, sale, and distribution of steel products in the Australasian market. His recent focus has been on Supply Chain Execution Standards and Product Traceability. In conjunction with the Australian Logistics Council and GS1, David has led a team that has implemented the GS1 Transport messages and standards to facilitate the efficient transfer of delivery information between InfraBuild Steel and its logistics partners. This model has been applied to the National Freight and Supply Chain Strategy and other initiatives to facilitate both efficient freight movement and ensure product traceability from mill to customer.

Our work in enhanced traceability and trade modernisation

GS1 Australia is a not-for-profit organisation that works in collaboration with industry, for industry, providing global standards and technology-neutral services to help solve the business challenges of today and for the future.