The GS1 Australia National Product Catalogue (NPC) is a centralised platform that enables suppliers and retailers to share accurate, up-to-date product information across the supply chain. It streamlines product data management, ensuring consistency, compliance, and efficiency for trading partners in Australia and New Zealand.

GS1 National Product Catalogue (NPC) Digital is a digital content solution that enables brands and retailers to manage and deliver trusted, standardised product information and rich media assets to consumers across all channels. By leveraging GS1 standards, it ensures accurate, consistent, and engaging product experiences online and in- store through the sharing of product images and more.

GS1 Australia’s Trusted Content service provides you access to Australia’s most accurate and reliable product data database via the GS1 Australia National Product Catalogue. This information is published by brand owners from key Australian industries, including healthcare and grocery. The Trusted Content service dataset includes details such as product names, brarcodes numbers, product descriptions, and dimensions.

When product information is Verified by GS1, it means it has been checked against global standards for accuracy and completeness. Our strict verification process gives both businesses and consumers peace of mind, knowing that the product data is not only standardised but also authenticated by a trusted authority in product identification and data management.