Supporting online marketplaces

The use of GS1 identifiers (GTIN, EAN or UPC) is preferred and in some cases, required, for sellers using these online market places.

GS1 identification numbers are unique sequences of numbers that enable your business - and your trading partners - to uniquely identify any item in your supply chain, anywhere in the world. 

  • Numbers are licensed to your business for a yearly fee
  • Numbers can be issued for products, logistic units, assets, locations, documents and much more
  • Completely unique, and globally recognised
  • Our expert solution partners can help you turn your numbers into barcodes. You can also leverage the GS1 system to access a wide range of consulting services and benefits for your business. Read more

There are different GS1 identifiers to suit different uses. You can use these to identify anything from a product or place to a consignment note or 40’ Container.    

GS1 identifiers can be used to identify objects in the supply chain, including:

  • Trade items – GTINs (barcodes)
  • Logistics units, consignments and shipments – SSCC, GINC, GSIN
  • Locations – GLN

Read more

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Online marketplaces is an ecosystem of platforms that connects buyers and suppliers worldwide, serving “millions of buyers and suppliers around the world.” Their mission is to is to make it easy to do business anywhere. They do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently. [1].

The GS1 system: In October 2016, Alibaba Group, GS1 and GS1 China announced that they will work together to standardise product information for the benefit of all supply chain participants, including consumers. Brand owners are now invited by Alibaba to adopt GS1 standards for product information management and use the Global Trade Item Number (GTIN) for uniquely identifying their products in global eCommerce. Read more  


Alibaba Group - A GS1 Australia success story - watch video

Alibaba supplier letter - download

Alibaba receiving product information via National Product Catalogue - learn more

Target Data Set for Alibaba - download

National Product Catalogue - learn more

Press release - Alibaba signs MoU with GS1 Australia for the benefit of Australian businesses - learn more

EWTP finds first overseas base - learn more 

Case studies - coming soon

Upcoming events - coming soon

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eBay a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, they connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2015, eBay enabled $82 billion of gross merchandise volume.

The GS1 system: ebay states that GTINs are one of the required product identifiers mandatory for listing within specified categories. Read more


Google Shopping is “a Google service … which allows users to search for products on online shopping websites and compare prices between different vendors.” [2]

The GS1 system: Valid GTINs are required for all Google Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, UK and the US. Read more 


Google Manufacturer Centre enables brands to offer enhanced product images, descriptions and variants for a more consistent brand experience across Google. Thousands of brands have taken advantage of this tool to best represent their products to shoppers, to access unique analytics and insights -- and ultimately -- to improve the performance of Shopping ads featuring their products. [3] Read more

The GS1 system: Using a globally recognised unique identifier (like GS1 GTINS) allows for this process.