Implementing 2DBarcodes with Woolworths


Product identification and labelling for Woolworths point of sale is transitioning to the use of 2DBarcodes by GS1. To support this shift and assist with a smooth transition, GS1 have prepared a handy guide for suppliers, in partnership with Woolworths.

Fresh food categories are the first to roll out, beginning with meat and poultry. Before suppliers can begin their transition to 2DBarcodes, you will need to consider the following.

1. Is your product variable or fixed weight?

Variable weight

Products sold at a price per kilo, for example Lamb Loin Chops sold at $27.00 per kilo. If you supply variable weight products, the next consideration is the branding of your products, you can check this at Step 2.

Fixed weight

Products sold at a total fixed price, for example Pork and Veal Meatballs are sold at a total price of $7.00. If you supply fixed weight products, please contact GS1 Australia for assistance in implementing 2DBarcodes with Woolworths.

2. Is your product supplier or Woolworths branded?

The current barcodes numbers on your products are known as Variable Measure Numbers (VMN). To transition to 2DBarcodes, these numbers will be replaced with a GS1 DataMatrix.

Current Barcode            
Variable Measure Number (VMN)                           

GS1 DataMatrix
Global Trade Item Number (GTIN)

The GS1 DataMatrix requires a Global Trade Item Number (GTIN) to operate at point-of-sale. To obtain GTINs for your 2DBarcodes, you will need to firstly establish whether your product is supplier branded or Woolworths branded.

Supplier branded product

Displays a supplier's name/logo on the packaging. If your product is supplier branded, you will be allocating your own GTINs for each of your products.                                                                                                                                          

Woolworths branded product

Displays Woolworths name/logo on the packaging. If your product is Woolworths branded, Woolworths will provide you with GTINs for each of your products. Email Woolworths here

3. How to get your 2DBarcodes

You are ready to begin transitioning to 2DBarcodes with Woolworths.