GS1 Data and Digital Solutions for the Liquor Industry

Data synchronisation in the liquor industry is not just about technology – it’s about people and processes working together to create highly integrated and collaborative value chains.

GS1 Australia provides a range of services to help you store, maintain and share all your product content.

Create, manage and share images and enriched product data

Smart Media allows you to create and share high quality marketing images with key retailers such as Coles and Woolworths and also delivers enriched product data such as marketing statements, nutritional information and allergen claims where these are provided. 

Product photography

Take advantage of this service to create high quality cost-effective images of your products, helping them to stand out in crowded online marketplaces.

  • Our images adhere to image, colour and quality guidelines
  • Photos can be used for marketing, web, thumbnails, planograms and more

Our Photography service is available in Melbourne and Sydney.

Enriched product data for retailer websites

Using our Content Creation service, GS1 can curate all on-pack information to ensure that shoppers are provided with enriched product data when browsing online catalogues. A leading Australian retailer currently uses this service for their own general merchandise and private label products.

Integration with other GS1 services

Smart Media integrates with other GS1 services:

  • Use the NPC to populate Smart Media data fields
  • Enriched product data can be curated at the same time as your product photography, barcode verification reports and capturing product weights and measurements

Through the new interface GS1 has developed into the Google Manufacturer Center, your Smart Media product images and descriptions can also be shared directly. This allows improved listings of your products on Google Shopping and other Google services.

Service support

We offer a range of support including, webinars, fact sheets, guidelines and videos. A dedicated support team is also available to assist you with any questions or issues.

For more information contact our Data and Digital Team 

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