GS1 GoScan™
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GS1 GoScan is the result of 3 years of development and research involving major retailers, leading international food companies, the Australian Food and Grocery Council, Australian Universities and national health organisations, working in partnership with GS1 Australia.
GS1 GoScan: Whole of industry endorsed, accurate, authorised and comprehensive product information for consumers – at their fingertips.
Smart phones have changed the way that consumers compare product features and make their choices.
Brand Owners can leverage GS1 GoScan to provide consumers with the information they need about their products and establish a two way dialogue, doing so efficiently and cost effectively. The benefits to Brand Owners include:
- Provide detailed product data to consumers and extend the reach of the product label
- Enable consumers with a visual impairment to access this product data leveraging the accessibility features in iOS
- Decrease inbound calls from consumers to your customer service centres
- Link your social media programs such as Facebook and Twitter via GS1 GoScan
- Support this whole of industry initiative that creates an alternative to a physical product label governments can consider when reviewing labelling laws and regulations
- Make your detail product data accessible to your retail partners – if they have not asked you yet for this information they soon will!
- Serve banner ads for your competitions and promotions *
- Obtain scan reports by category and region on an ongoing basis *
With GS1 GoScan consumers can access a wide range of information about your products, including ingredient, allergens, nutrition and much more.
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Register for a free webinar to find out more about GS1 GoScan’s development, utilisation, affiliated companies and organisations and overall functions and benefits. |
