EPCglobal
EPCmagic Mirror
GS1 Australia is home to an EPC RFID application which is set to change the face of retailing - the EPCmagic Mirror.RFID technology enables the mirror to interact with shoppers in a retail environment to assist them in their choices and to provide them with recommendations on other possible purchases.
The EPCmagic Mirror is based on the GS1 EPCglobal standards and features an integrated RFID reader, which picks up information from EPC RFID tags on clothing and uses this information to display the details for shoppers to see.
Using the EPCmagic Mirror, shoppers will instantly see which sizes and colours are available in their garment, pricing information and tips and advice showing which accessories will go best with what they are wearing.
The mirror is the culmination of a concept promoted by GS1 Australia and six months of development by NEC, combining their RFID, digital signage, LCD and broadband network technology expertise. The technology integrates NEC digital signage software, providing retailers with a complete solution to alert shoppers of relevant offers and promotions that cut through the advertising clutter.
The mirror can be viewed in action at GS1 Australia’s Melbourne Office, Axxess Corporate Park, Unit 100/45 Gilby Road, Mt Waverley, Victoria.
